So, you know by now that having a presence on social media is important for your business. Not only that, you’re interested in the potential benefits of social media marketing, and you’re getting a sense of what marketing on the various social media platforms entails.
Maybe you’ve read my recent articles on marketing your small business on Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube (and if not, check them out—I’ll be referencing them periodically throughout this article).
The trouble is, you can’t do it all. Unless you are planning on creating a position within your business for someone to take charge of your social media accounts, focusing on any social media marketing is going to come out of your time. As a small business owner, that time is precious, so it’s important to put it to good use.
Ultimately, you’ll have to choose which social platforms to focus on—you won’t be able to do it all. While you may intuitively know right away that some are a good bet and that there are others you’d rather avoid, I’ll go over a few questions to ask yourself before you pick.
There are a variety of ways to determine which platforms are right for you; I’ll focus on the role of your customer demographics, your bandwidth in terms of time to spare, the tone and personality of your brand, and—last, but perhaps most important—what kind of content you actually want to create.
